Sponsoring is an essential element of brand management. Brands such as Rolex or Coca Cola, just to mention a few, would not be the same without their sponsoring engagement. Brands communicate values, influence behavior and choices. For customers brands are like a compass in wild nature. Finding the best partnership is both science and art.

Sponsoring is a privileged channel to reach your target audience. Whether external or internal the firm, a tailormade strategy can engage the desired stakeholders. Both B2C and B2B firms benefit from sponsoring. An efficient target audience  deployment is a fundamental part of any sponsorship. Visibility and exposure, alone, can't provide useful results.

For sure one of the main reasons for brands to engage in sponsoring. Rights holders' image is a unique asset that helps brands to communicate values and build an unparalleled position on market.

Image transfer is not limited from rights holders but it's  also linked to partner sponsors (networking effect and platform strategy).

Sponsoring is well accepted by audience, employees and staff feel more engaged in the company. Partners enjoy VIP hospitality.  Today social media involve fans as never has been. All communication channels are at disposal to truly and effective communicate.

Sponsoring is a versatile communication tool that, both in direct and indirect form, allows to integrate several themes. Ranging from corporate social responsibility to citizen responsibility, the pairing enhances customers' and employees' sense of belonging. Nowadays firms' engagement in giving back to society is an essential asset. CRS themes are integrated with the sponsoring portfolio and communication strategy.

Sponsoring doesn't work in solitude. Sponsee (already) have multiple sponsors: They offer a platform service where these sponsor integrate and interact each other in order to benefit from each other presence. Platform analysis and assessment is a key point of strategy and stakeholder management. Interaction potential, strategic planning, value sharing, long term partnerships are, alongside visibility, the most common criteria by choice.

A clear statement of your position in the world. Who you are. What you are. What you belive in. Your vision. Your feelings. Your uniqueness. Be the brand of yourself.

Your value is the value of your audience. You should have clear who they are and priorize across different target groups. Address them properly and engage a long lasting dialogue. Sponsors, through you, channel your audience.

Sponsors look for partners. Someone who can match their work, share a future, shape their value. Take care to fullfil this expectation in terms of working attiude and professional skills you provide.

Platform service is the most valued service required to rights holders. Have all your partners getting the most out of the partnership with you avoiding any kind of conflict. Have them enhacing their value, and extra value, form the networking with all your other sponsors.